1. Establish the identity of your company on the website with “a single  message”
2. No Errors – Even small mistakes take away from your credibility. If you allow a small mistake on your website
you probably allow these to creep into other aspects of your business
3. Its up to date and relevant
4. Effective use of images and content – its travel after all. You need to inspire your visitors to travel if you
want to sell
5. A unified look and feel incorporating the company logos, style sheets, and graphic images
6. Show your a specialist in your field by providing accurate and up-to-date information
7. Easy Navigation and a Site Map
8. Contact Info for Customers
9. An “about us” section including – a summary of company operations, history, and mission statement, a brief
overview of the companies products
10. Effective presentation of your products

More Considerations for your Travel Agency Website
11. Consumers are price oriented – make your best priced offerings most visible
12. Keep an update blog with news about your travel offerings and company
13. Community – maintain an online social presence via facebook, twitter… and connect it with your website and
blog.
14. A downloads section with easy to download tour guides and travel brochures for your visitors
15. A calendar or events section showing upcoming hotel, airfare specials or tour packages.
16. A FAQ section
17. Solicit Emails from your visitors to create an Marketing List
18 .Store locator with map and if your travel agency office looks good a picture
19. Meet our team – a  “people” section with biographical information on founders, board members, and/or key
executives.
20. A “news” section containing press releases, press kits, and/or links to news articles about the company
21. Our clients page – a list of key clients, suppliers, achievements, projects, partners, or others
22. An employment section where the company lists open positions and/or tells job seekers how to apply
23. Partners pate – for policies on how suppliers, strategic partners, affiliates can work the travel agency.
24. A feedback form by which visitors may submit messages
25. Testimonial from past clients
26. A terms of use document and statement of intellectual property ownership and policies as they apply to site
content
27. A privacy policy
28 . Establish age and authority – this is done largely by effectively executing the first 10 items.